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Experimental design, data analysis, and statistical tooling for modern teams. No hype, just the math.

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A/B TestingJan 26New

A/B Testing Statistical Methods for Product Teams: The Complete Guide

A comprehensive guide to statistical methods for A/B testing in product development. Learn when to use z-tests, chi-square, sequential testing, CUPED, and how to handle the real-world messiness of experimentation.

StatsTest
Survival AnalysisJan 26New

Alternatives to Cox: Accelerated Failure Time and Other Models

When Cox proportional hazards doesn't fit, what are the alternatives? Learn about accelerated failure time models, parametric survival, and other approaches for non-proportional hazards.

StatsTest
ReportingJan 26New

Analytics Reporting That Doesn't Get You Killed in Review

How to communicate statistical results to stakeholders without getting destroyed in review. Templates, common mistakes, and strategies for building trust through transparency.

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AssumptionsJan 26New

Assumption Checks and What To Do When They Fail

A comprehensive guide to statistical assumptions in hypothesis testing. Learn which assumptions matter most, how to diagnose violations, and what to do when your data doesn't fit the textbook requirements.

StatsTest
ReportingJan 26New

Audit Trails: How to Document Assumptions, Data Filters, and Analysis Decisions

Build analysis audit trails that let anyone understand and reproduce your work. Document data filters, exclusions, assumptions, and decision points so future investigations are possible.

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Two-Group ComparisonsJan 26New

Bootstrap Confidence Intervals for Difference in Means

How to use bootstrap resampling to construct confidence intervals for comparing two groups. Covers percentile, BCa, and studentized methods with practical guidance.

StatsTest
DistributionsJan 26New

Bootstrap for Heavy-Tailed Metrics: Best Practices and Gotchas

How to use bootstrap correctly for revenue, engagement, and other heavy-tailed metrics. Learn about BCa intervals, when bootstrap fails, and how many resamples you actually need.

StatsTest
Model EvaluationJan 26New

Bootstrap for Metric Deltas: AUC, F1, and Other ML Metrics

How to compute confidence intervals and p-values for differences in ML metrics like AUC, F1, and precision. Learn paired bootstrap for defensible model comparisons.

StatsTest
Model EvaluationJan 26New

Calibration Checks: Brier Score and Reliability Diagrams

A model can have high accuracy but terrible probability estimates. Learn how to assess calibration with Brier score, ECE, and reliability diagrams.

StatsTest
Survival AnalysisJan 26New

Censoring Explained: Product Examples from Trials to Churn

A practical guide to understanding censoring in survival analysis. Learn the different types of censoring, why it matters for retention analysis, and how to identify and handle censoring in your product data.

StatsTest
A/B TestingJan 26New

Choosing the Right Test for Conversion Rates: Z-Test, Chi-Square, or Fisher's Exact

A practical decision framework for selecting between z-test, chi-square test, and Fisher's exact test when comparing conversion rates in A/B experiments.

StatsTest
A/B TestingJan 26New

Clustered Experiments: Geo Tests, Classrooms, and Independence Violations

How to handle A/B tests where observations aren't independent—geo experiments, marketplace tests, social features, and other settings where users are clustered or connected.