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Experimental design, data analysis, and statistical tooling for modern teams. No hype, just the math.

StatsTest
A/B TestingJan 26New

Non-Normal Metrics: Bootstrap, Mann-Whitney, and Log Transforms

How to analyze A/B test metrics that aren't normally distributed—heavy-tailed revenue, skewed engagement, and other messy real-world data. Covers bootstrap methods, Mann-Whitney U, and when transformations help.

StatsTest
A/B TestingJan 26New

Sequential Testing: How to Peek at P-Values Without Inflating False Positives

Learn how sequential testing methods let you monitor A/B test results as data accumulates while maintaining valid statistical guarantees. Covers group sequential designs, always-valid inference, and practical implementation.